Nielsen//NetRatings Product Offerings

Nielsen//NetRatings offers a range of proprietary research tools and services to help you meet your business challenges in a highly competitive market: differentiate your products and services, target and reach your prime audience, and define your business objectives. All of our products and services are backed by the Nielsen brand with more than 50 years as the global research leader�giving you reliable, credible third-party validation when you need it.

New!

VideoCensus

is the industry�s most accurate streaming media measurement tool. VideoCensus combines panel- and census-based metrics to deliver end-to-end accounting of audience size, demographic composition, engagement and competitive activity. No other product on the market that can deliver the granularity, scalability, transparency, and most important, the accuracy, that VideoCensus can.

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NetView

offers the perspective on the Internet audience, providing the industry with a full-range view of activity on the Web and in the Digital Media Universe.
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AdRelevance

is the leading online advertising intelligence-gathering tool available, capturing advertising activity across all major industries, channels, formats (including rich media), and platforms on the Web. AdRelevance is available in the US, Europe and Asia Pacific.
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@Plan

, the leading target-marketing platform for Internet media planning, buying and selling, delivers the industry�s most comprehensive profiling of ad-supported Web sites available. @Plan reveals everything about the U.S. online population from basic and niche demographics to in-depth lifestyle and preference data via more than 3,000 profile points. @Plan is available exclusively in the U.S.
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Custom Research and Analytics

gain direct access to highly knowledgeable industry analysts who mine Nielsen//NetRatings� rich research information and data provide the key insights you need to make the right business decisions. Analytical Services offers data resources not readily available through our syndicated reports, answering your most critical company-specific questions and offering a third-party resource to validate your market position.
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Homescan Online

powered by ACNielsen and Nielsen//NetRatings, is the first service to measure both consumers� offline purchasing behavior and their online surfing activity. With Homescan Online, consumer packaged goods (CPG) marketers can make a direct connection between online marketing activity and offline purchasing behavior.
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MegaPanel®

delivers detailed information about in-depth consumer attitudes and behavior by tracking more than a million people worldwide. Combined with Nielsen//NetRatings' comprehensive demographic and trend data, MegaPanel shows how people react and respond to your products, services, brands and promotions�both on and off the Internet. With MegaPanel's powerful survey research capabilities, special cuts of demographic information and in-depth, actionable clickstream analysis, you can successfully maximize your global Internet marketing strategy.
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SiteCensus and Market Intelligence

examine your site performance, usage trends, content and product placement, audience circulation, visitor loyalty, search engine performance and visitor behavior. Analysis is delivered via concisely constructed reporting modules so that each important process can be researched independently and benchmarked internally. SiteCensus provides you with the business critical information to achieve and sustain your market leadership. Accurately measure your audio and video streams with VideoCensus and SiteCensus Streaming.
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AdIntelligence

enables you to identify the best performing ad campaigns and are delivery locations at all times during the execution of your marketing plans. All campaign creatives are measurable, including traditional online advertising units, registration invites, keyword buys and subscription applications.
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NetEffect

reliably tracks and measure the offline impact of your online marketing campaigns. NetEffect is a powerful measurement tool that combines Nielsen//NetRatings� strength in online measurement with AC Nielsen�s unrivaled ability to measure offline consumer purchase behavior.
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WebIntercept

delivers a deep understanding of how customers view your business, and your competition, based on actual clickstream behavior. Using the WebIntercept methodology, you can survey the users of your own site and those of your competitors or partners. WebIntercept delivers surveys based on the URLs you want to measure, so you get the exact, contextualized information you need.
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WebRF

is the online industry�s most comprehensive reach and frequency media planning tool from Nielsen//NetRatings and IMS, offers unrivaled insight into online advertising. It covers the complete Internet planning process�from identifying target-appropriate Web sites and building schedules, to optimizations and frequency distribution analysis. Combining Nielsen//NetRatings� extensive online consumer research with IMS software, WebRF gives you one source of reliable, accurate information, whatever your advertising objective.
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These products and associated modules and services are protected by one or more of the following United States patents and their foreign counterparts: 5,675,510, 5,796,952, 6,108,637, 6,115,680, 6,138,155, 6,643,696 and 6,673,386. Other patents pending.

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